About Us

We are an independent dealership specialising in late-model European motor vehicles and have proudly been the appointed agents for JAC Motors, offering a broader range of quality vehicles to suit every need and budget.

At Bay European, we are committed to providing a personal and relaxed buying experience. Our dealership is situated on Napier’s main arterial route and features the largest undercover showroom in Hawke’s Bay, showcasing a carefully selected range of vehicles.

To ensure your continued peace of mind, we have a fully managed, on-site 6-bay workshop facility. Every vehicle is thoroughly inspected before being offered for sale and our workshop is available to service and maintain your vehicle well into the future.

We are part of the wider ABM Group of companies, which has been involved in the motor, equipment, finance, and leasing sectors since 2007. This backing gives us the strength and stability to stand behind every vehicle we sell — and if something isn’t right, we’ll make it right.

Conveniently located near Napier Airport, we make it easy for out-of-town buyers with airport collections and nationwide vehicle delivery services.

At Bay European, we believe in being open, transparent, and genuinely good to deal with — so much so that you’ll want to return for your next vehicle and recommend us to your family and friends.

We look forward to hearing from you and welcoming you to our showroom.