About Us

We are an independent dealership, specialising in late model European motor vehicles.

Whether you’re visiting us to purchase a European vehicle or just interested to have a browse of the vehicles all undercover in our showroom, we want your experience to be personal and leave you wanting to return.

We are also dedicated to creating a personal and relaxed buying experience from our showroom, which is ideally located on Pandora Road, Napier.
Nothing pushy, just an environment that enables customers to see all our vehicles undercover, test drive, and view every option that we offer, in person.

We are also close to Napier’s airport for collections or if you’re unable to visit personally, we offer a full delivery service, nationwide.

Bay European is part of the wider ABM Group of companies, which have been involved in motor, equipment, finance, and leasing markets since 2007.
So you can be assured that when dealing with Bay European, there is the strength and stability to stand behind every vehicle we sell – and if something is not right – we put it right!

It's all about being open, transparent, great to deal with and so that you will be happy to return to us for your next vehicle and recommend us to family and friends.

We look forward to hearing from you and welcoming you to our showroom to chat about cars over a coffee.