More Brands.

More Choice.

Same Personal Service.

Bay European has entered an exciting new chapter as an authorised franchise dealer for ARCFOX, BAIC, DongFeng, JAC and Leapmotor, bringing an expanded range of quality vehicles to Hawke’s Bay and customers nationwide.

Our new franchise brands offer an exciting mix of modern passenger vehicles, SUVs, hybrid and electric vehicles, giving our customers more choice to find the right vehicle for their lifestyle, business and budget. Alongside our franchise range, we continue to offer a carefully selected range of quality pre-owned vehicles.

At Bay European, we’re committed to providing a personal, relaxed and straightforward buying experience. Our dealership is situated on Napier’s main arterial route and features the largest undercover showroom in Hawke’s Bay, giving you the opportunity to view and compare a wide range of vehicles in a comfortable environment.

We can also help make getting into your next vehicle easier with tailored finance solutions, while our experienced team is on hand to guide you through the process from choosing your vehicle through to ownership.

We are part of the wider ABM Group of companies, which has been involved in the motor, equipment, finance and leasing sectors since 2007. This backing gives us the strength and stability to stand behind every vehicle we sell — and if something isn’t right, we’ll make it right.

Conveniently located near Napier Airport, we make it easy for customers from outside Hawke’s Bay with airport collections and nationwide vehicle delivery services.

At Bay European, we believe in being open, transparent and genuinely good to deal with. We want your experience with us to be one that you’re happy to repeat — and one that you’ll feel confident recommending to your family and friends.

Whether you’re looking for your next new vehicle, an electric vehicle, a commercial vehicle or a quality pre-owned car, our team is here to help.

We look forward to welcoming you to Bay European and introducing you to our exciting new range of brands.